From Torch to Tiger
October 16, 2020
When you login on to GMail you’ll notice a slight change; a tiger not a torch next to your login name. This is because Cape Public Schools recently adopted a new logo for the district, to be used universally to help unify who we are. I recently sat down with Ms. Kristin Tallent, the Communications Director for Cape Public Schools. Ms Tallent earned her degree in Communications at Mississippi State University. As a proud 1998 CHS graduate, Ms. Tallent was excited to be a part of the logo change.
While talking to Ms. Tallent it was revealed that the origin of the old logos’ meaning and creation date is lost to the times. While powerful and bold, the torch doesn’t portray a clear message about our school. When I first came to Cape, I started at Blanchard and I remember being confused about what the logo there even was, and why there wasn’t a tiger. As an athlete, I have wondered why our sports teams had their own tigers that didn’t match across the district. Between the torch, individual school logos, and the repurposed Mizzou tiger it is difficult to think of Cape as one big school family.
The path to a new logo began in 2017 when the School Board decided to include this goal in the district’s strategic plan. There was a team of people who worked on the new logo. Surveys were created and given to the public so people could weigh in on what they wanted to see. After a committee met to discuss the new logo, they worked with a company called “Rooted Web”, here in Cape, who helped to design the new logo. A member of this team is also a former graduate of Cape Central.
When asked what message she wanted to convey, Ms Tallent responded that “we are all tigers no matter what.” She hoped that across the district each employee and student felt unified because we are “one big family.” When asked how long she hoped to see the logo used, she laughed and replied with “I hope a long time.” She continued by saying that as time goes on and the district grows that the logo may need to be reimagined, just as professional sports organizations continuously revisit their own.
As the logo begins to appear on our IDs, gmail, computer logins, and eventually swag, students remark that they notice the change. Most students can’t even remember what was present before the tiger, but note liking what they see now. The tiger is easily recognizable and fierce. I hope that the response from the community is positive and that the various logos across the district continue to slowly change into one unified image.
Thank you Ms. Kristin Tallent for meeting with Central Academy Press for this interview and discussion. We appreciate your time and thoughtful responses to our questions.